Streetbees to build ‘world’s largest’ data store about human behaviour
Consumer intelligence startup Streetbees plans to create the world’s largest data store about human behaviour by collecting granular consumer insights through an app powered by emerging data science techniques.
The London-based company has already developed a global network of more than one million consumers who provide photos, videos and text about experiences and products, which corporations can use to gain deep insights into their market and understand tastes in everything from tea to universities. Now it wants to scale that network by using machine learning.
Streetbees provides users – known as “bees” – with a chat-style mobile app that they use to complete tasks that request information around specific services and products. They then share images and words about what they’re doing and why, which Streetbees converts into insights, using natural language processing and machine learning techniques.
Traditional statistical approaches can only group answers into clusters that are identified in advance. Machine learning can work out the best way to divide them as it analyses the data.
Tasks can either be voluntary or paid, with the fee determined by location and complexity. Writing down some thoughts on your mobile network might earn a few pounds, while taking a one minute video of making tea could make you a tenner.
Scaling the network
Streetbees is now developing the next generation of its consumer research network, using applied AI to create an automated knowledge system that CEO Tugce Bulut claims “will in time hold even more information about how we behave than Facebook or Google.”